The unsurpassed hydrating effect of Pure HylaGel® serum rejuvenates the skin and preserves skin elasticity
Scientifically proven to penetrate deep dermal layers*
What is Hyaluronic acid? (Also known as hyaluronic acid or sodium hyaluronate)
Hyaluronic acid is a natural substance found in abundance in young skin, synovial fluid and other tissues in humans and animals.
It forms a natural hydrating function in the dermis and epidermis. It is a key component of collagen and an essential structural element of the extracellular matrix (ECM). The ECM fills up the space between skin cells.
Hyaluronic acid has unmatched hydrating properties, being able to hold more moisture than any other natural substance. It is hyaluronic acid that prevents skin becoming thin and brittle. Young, healthy and smooth skin has a high hyaluronic acid content.
During the ageing process, the body produces less and less hyaluronic acid. Over time, free radicals, produced mostly through exposure to pollutants, and sunlight, further degrade and destroy hyaluronic acid. A 40 year old woman has already lost about 50% of the hyaluronic acid content in her skin.
Water keeps collagen in the dermis supple and youthful and also plays a vital role in the extracellular matrix. This makes the skin soft, smooth and elastic. As the amount of hyaluronic acid decreases, the skin’s collagen as well as the extracellular matrix become dehydrated.
Dehydrated collagen means loss of skin volume and elasticity while a dehydrated extracellular matrix results in thinner, dry and roughened skin that wrinkles.
The remarkable ability of hyaluronic acid to hold moisture has been harnessed in Pure HylaGel®. Scientifically proven to penetrate deep dermal layers, the hyaluronic acid in Pure HylaGel® has been specially formulated to be rapidly absorbed when applied topically.
By replenishing lost hyaluronic acid and thus increasing the skin’s capacity to retain moisture, Pure HylaGel® is an effective treatment for keeping skin moist, elastic, smooth and youthful.
Moisturisers hydrate the upper layers of the skin and generally come in a cream form.
By comparison, a serum can deliver potent ingredients which repair and restore long-term changes in the skin through a lightweight, gel-like formulation that penetrates into the skin’s dermal layers.
A serum should be applied before a moisturiser in your daily beauty routine.
Typical pre-moisturising serums contain a 2% hyaluronic acid.
Pure HylaGel® contains 15%